Have you ever wondered when the best times are to post on Facebook? Whether you’re a beginner or an expert, read this article to find the answer!
Social media is an essential part of any business strategy. It helps you to increase brand awareness, monitor competitors, market new products and services, and gauge customer feedback. But what's the best time to post on Facebook? That question is one that everyone from a small business blogger to a Fortune 500 CEO is asking.
Let's face it: posting on Facebook can be a daunting task. I mean, you have to worry about the right image, the perfect text, and more. So adding on the uncertainty about when to post, it can be quite heavy on a single head. Here let's get down to it.
Best Time to Post on Facebook
Have you ever noticed every time you share a post on Facebook it gets different results? Why is that? Is it the day of the week, or what time of day do you post your content?
As a social media manager, choosing the best time to post on Facebook is essential. These platforms aren’t just for personal use anymore. They are tools that businesses must use to attract an active audience and to keep up with their competitors. One of the best ways to stay on track with a busy schedule is through good planning.
In order for you, or your business, to succeed and thrive online you will want to develop a social media calendar based on when your target market is most likely online. To be honest, there isn’t an exact formula for when to post to Facebook but there are studies and data that can give you a better idea of when to post.
Check these data out:
Sprout Social Statistics Best Times
Day of the Week Time Tuesday 9:00 AM – 1:00 PM Wednesday 9:00 AM – 1:00 PM Friday 9:00 AM – 1: 00 PM
Hootsuite Statistics Best Times
Day Of the Week Time Tuesdays 8:00 AM -12:00 PM Thursdays 8:00 AM – 12:00 PM
Hubspot Statistics Best Times
Day of the Week Time Thursday 11:00 AM – 4:00 PM Friday 11:00 AM – 4:00 PM Saturday 11:00 AM – 4:00 PM Sunday 11:00 AM – 4:00 PM
CoSchedule Statistics Best Times
Days of the Week Time Sunday to Saturday 9 am to 10 am; 12 pm – 1 pm; 4 pm to 5 pm.
Use Facebook Insights to Find Your Best Post Time
The more popular your page is on Facebook, the harder it is to find the perfect time to post. It’s true that you want to post when your audience is online, but with so many fans and so little time, how do you know when that is? Fortunately, Facebook Insights makes it easy to find out.
Facebook Insights gives you a wealth of information about when your posts are reaching the most people. Here’s how to use it.
Step 1: Go to your page and click [See Insights] in the top menu bar.
Here you can see graphs and charts as well as different sections of your page. You can move your cursor over the most recent posts section and see the graph of when you can find most of your followers online.
Step 2: Click the [Posts] tab in the left sidebar.
Step 3: Scroll down to [All Posts Published] and see a chart of when your posts are reaching the most people by day of week and time of day. This chart shows you which times worked best for your content over the last seven days (or less). It also outlines for you which posts had the most engagement.
The good thing is that you can sort the posts by clicks reactions, comments, and shares to see the exact engagement on each post. Checking on the [published Column] you should be able to tell when each post got published. This should, therefore, give an approximate time of when your followers are most likely to see your content.
Use Facebook Analysis Tools to Find Your Best Post Time
When you're using Facebook to market your brand, it's important to optimize the time at which you share your posts to maximize their reach. You can do this by analyzing previous post performance.
If you want even more detailed information about how your posts are performing, then I suggest using a third-party analytics platform. like Crowdfire or Sprout Social. These platforms will show you more in-depth insights on how each post performs and how they change over time.
1. Crowdfire
Crowdfire is a free social media management tool that helps you to gather a community around you and build your network.
The account has a Facebook analytics tool that lets you know how your business is performing with real-time information and statistics, so you can take action on what matters most to your business!
You can also easily see when your customers are online the most on Facebook so that you can post at peak times and get maximum visibility. It also gives you a detailed analysis of how each of your posts has performed over time. The data is sorted into various categories such as post type, date, and time, as well as the overall performance of the page.
The statistics are broken down into reach and engagement, making it perfect for marketers who wish to get a detailed picture of their business's performance on Facebook.
2. SocialPilot
SocialPilot is a social media management platform that lets you easily schedule and publish posts, respond to comments and messages, and measure performance across all social networks.
What makes SocialPilot special is the ability to connect to more than 200 platforms, including the main ones like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. In addition to helping you with scheduling and engagement, SocialPilot has several other features that will prove useful if you want to analyze how well you're doing on social media.
3. Sprout Social
Sprout Social’s Facebook analytics tool enables marketers to measure and optimize their social media performance.
With Sprout’s Facebook analytics tools, you can:
FAQs
Q. How do I know if my Facebook post is being viewed?
It's not easy to know if your Facebook posts are being viewed. But with Facebook Insights, you can generate some helpful data about your Facebook fans and their engagements with the posts you share.
Q. Does the Facebook hashtag work?
Facebook's hashtag algorithm is set up differently than that of other social networks. The hashtags, however, play a key role in Facebook by allowing you to search and find content that uses the same hashtag in its description or comment thread.
This search must be through Facebook's search bar. Marketers are therefore encouraged to use single hashtags per post to make it easier for discovery and give optimal engagement.
Q. What size images are best for Facebook?
Facebook guides about having 1200 x 630 pixels for all link images. But for the best graphics impact on your audience, you may need to use images that have higher pixels than that (probably 2048 x 1080 pixels).
Facebook's ideal image post sizes also vary from a horizontal aspect ratio (1:91:1), through the square (4:5) to tall (2:3) aspect ratios. It is, therefore, best that you choose one that you feel is the best for your favorite social network.
