Buzz monitoring is not just a buzzword. Buzz monitoring it’s one of the essential tasks of every marketing department of any brand. Keeping track of customer responses to your services or products is the only way to establish successful marketing campaigns. In the past media monitoring gave you insights of a past media activity. Today with ViralNewsChart you can get instant alerts about online media activities connected with your brand as they happen – real time.
Buzz monitoring is becoming a popular base for strategic insight development and market research. If your company knows instantly how stories about your brand interact with your potential customers, your company can change or adopt communication strategies and even influence the development of a product or service.
Brand monitoring tool – > vnc/brands
Beyond that – buzz monitoring is more and more important to financial institutions and investors which can predict market reactions to a certain product. And in this way make decisions about future investments. They follow a lifecycle of a product from its launch and can predict and measure how customers react to a new product or a version of a product. This insight is crucial when making short and long term decisions about strategic investments. For example, you can get an insight how the buzz spread about the launch of the latest iPhone 6s and compare it to older generations to see if Apple is losing it’s “cool.”
Volkswagen Case Study —> vnc/brands/volkswagen
Ever wondered who is writing about your brand or your brands competition? Did you ever wonder who makes the most media buzz about similar products as yours? Do you want to isolate authors who can be your brand ambassadors in the future?!
Buzz monitoring with ViralNewsChart can give you this information with just a few clicks. And it’s one of the most affordable ways to do it, even for small companies and PR agencies.